Outsmart wins Adobe Site of the Day
September 10th, 2007 - Mitch Olson
We have been so incredibly busy in the last few months & as usual our website & blog are the most expend-ably neglected. “Update case studies” has been on my task list since January but there always seems to be a higher priority. Anyway, I just arrived into the office this morning to an email from Adobe;
“Congratulations! We’ve selected “Mortgage News 2.0” as an official Adobe Site of the Day. We’ll be featuring your site in the Showcase section of the Adobe website Monday, September 10, 2007 (and throughout the weekend).”
Great! (& thanks Adobe also for the impetus to finally update at least our blog).
Thanks especially to our client Greg Janecka for selecting Outsmart to build his dream. Mortgage News 2.0 is a social news site for the mortgage industry. It takes numerous RSS feeds from all over the Internet and using a combination of advanced filtering, user customization and the tracking of rating and attention data, presents to the reader the most relevant, up-to-date and comprehensive source of mortgage industry news available anywhere.
Technology-wise we built the site using Flex for the UI together with a server-side PHP-based RSS Aggregator. A context-sensitive advertising engine enables Greg to provide his client’s with well-targeted advertising.
I personally really enjoyed working with Greg to help him refine his product concept and feel proud of what we came up with together, and the superb implementation of our design and development team. 