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Smarter by design is our weblog covering issues such as Rich Internet Applications, Web 2.0 (& beyond), software and internet technology trends, the art of design, interesting new products and services, and breaking news from the Outsmart development studios.


NZ entrepreneurs going to town on web

January 9th, 2008 - Mitch Olson


“We see the strength of SmallWorlds, as compared to download and install virtual worlds like Second Life and Kaneva, as being the instant accessibility due to being developed upon the ubiquitous Adobe Flash player.”

We’ve been in so-called “stealth” mode for the last 12 months developing software for the biggest pain-in-the-you-know-what client — ourselves. The product is called SmallWorlds and in a nutshell it’s a virtual world that runs inside a web browser, without the need to download or install any other software. SmallWorlds brings together the best aspects of online games, instant messaging, social networks and digital media, and wraps them into a persistent 3D virtual world.

SmallWorlds enables users to build their own room, house, or even their own world, and to fill it with a wide variety of items and activities for them and their friends to enjoy together. With online friends and acquaintances, users can share experiences like playing games, watching YouTube videos, listening to their favourite band, browsing through photo galleries, and a whole lot more. You can see a (slightly dated) screenshot of a SmallWorlds room space here.

Today’s New Zealand Herald newspaper republished an article originally written for the inaugural issue of print magazine Startup in December, making this our first online press mention of SmallWorlds. You can read our brief mention here. Our private beta starts next week so hoping for lots more press to come - watch this space.

3 Responses to “NZ entrepreneurs going to town on web”

  1. Doubleslash Says:

    Hi Mitch,

    looks very nice. But I want to give you the hint, that Indexing for the img-Directory on the Small World Server is not disabled - just in case you want to know that :)
    Can one register for private beta?

    Regards from Germany

    Daniel

  2. SeeSunshine Says:

    Good job!! Push Flex to the new font

  3. Karsten D. Wolf Says:

    Hi,
    looks very nice - can I register for private beta - I have a very nice project I do not want to discuss here in the open.

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